In one of our first activations with an external partner, we teamed up with WWE to create chaos-filled content. We took two of our most popular influencers (imaqtpie and Tyler1) and had them coach their own respective team of wresting superstars for them to go head-to-head in a gaming showdown.
My role as creative lead was to work together with WWE to come up with episode concepts, roles for all of the talent and an overall storyline. On set, I gave creative input during filming as well as the photoshoots.