To celebrate League of Legends: Wild Rift’s launch in North America, we teamed up with Verizon to ring in the new game with an invitational featuring popular streamers, actors and influencers. The tournament was played on the unreleased iPhone 12, and focused on Verizon’s 5G network capabilities.
I helped direct creative from the Riot side, keeping a smooth through line between Verizon, Twitch, Wild Rift team and our internal brand team. From guiding the set design to mimic the nexus and turrets, to personally choosing champions for each influencer to play, I had a major hand in leveraging creative.
Winner of esportsbiz Tempest Awards 2021 Best Esports Activation on Twitch.