Part of a larger campaign we ran in 2018, we wanted to shine some light on a specific influencer in our community. One of our most popular content creators was moving back to Los Angeles after living out-of-state.
In order to welcome him back, we teamed up with a close friend and illustrator to create this mural. It lived at one of the most iconic areas of LA for about a month. We left it organic and waited until sure enough members of the community started to flood social media about the larger-than-life homage to one of their favorite influencers.